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Qualisend
Native one-click sync — live

Keep every Gravity Forms submission deliverable

Gravity Forms captures leads, registrations, and contact requests straight into your WordPress entries table, then routes them to your CRM or ESP. But it only checks that an email is shaped correctly, so typos, disposable domains, and dead mailboxes sail through and bounce on your first send. Qualisend closes that gap with a native Gravity Forms connector and a REST API that verify each address at the point of capture, before a bad one ever reaches your lists.

Gravity FormsQualisend
Native connector

Connect Gravity Forms and clean it in place

Connect Gravity Forms and Qualisend verifies every submission at the point of capture — your past submissions in one pass, and each new one in real time as it comes in — so typos and disposable addresses never reach your lists or your CRM.

Prefer to work by hand, or verify at signup through your own stack? The CSV export → verify → reimport loop below and the REST API are fully supported too.

Connect Gravity Forms
Gravity Forms handles

What Gravity Forms cleans for you

Gravity Forms validates the email field for correct syntax on submit and can require confirmation, so a field left blank or missing an @ is rejected at the form. Its anti-spam layer (the honeypot, plus reCAPTCHA or Turnstile) and the Spam and Trash entry statuses in Forms, Entries help you quarantine junk submissions after the fact. Because Gravity Forms is a form builder and not a sender, it has no bounce processing or suppression list of its own. Its hygiene ends at format and spam, not at whether the mailbox actually exists.

The gap it leaves

What it can't catch

Syntax validation happily accepts user@gmial.com, a disposable mailinator.com address, or a role inbox like info@ because all three are perfectly well-formed. Gravity Forms cannot see that a mailbox is full, decayed, or sitting on a catch-all domain that accepts everything and delivers nothing. It is also reactive by nature: nothing flags a bad address until you export it, mail it, and watch it hard-bounce in your ESP. Addresses imported into Gravity Forms or pushed downstream arrive with any prior bounce history stripped, so a mailbox that already failed elsewhere looks brand new here.

Why a clean Gravity Forms list matters

Gravity Forms is a flat WordPress license, but every unverified address it captures flows into a CRM or ESP that bills per contact, so junk submissions inflate your seat count directly. Worse, they hit your sender reputation: a form is the front door, and one typo or throwaway address bounces on every downstream send. Since February 2024, Gmail and Yahoo hold bulk senders to a spam-complaint rate under 0.3% and low bounce rates, and a form that keeps feeding invalids into your sends is the fastest way to trip those thresholds and land in spam.

Prefer CSV or the API? Here's the manual path

Forms are about clean capture, not cleanup: the win is verifying each submission the moment it arrives, so a bad address never reaches your lists in the first place.

1

Export your entries to CSV

In WordPress admin go to Forms, Import/Export, Export Entries. Pick the form, include the Email field with any date range or conditional filters, then click Download Export File.

2

Verify the file in Qualisend

Upload the CSV to a Qualisend bulk job. It handles up to 1,000,000 addresses per run, charges duplicates only once, shows live progress, and your first 100 credits are free and never expire.

3

Read the verdicts

Every row comes back deliverable, risky, undeliverable, or unknown, with sub-flags for catch-all, disposable, role, and full mailbox, the MX provider, the SMTP probe as evidence, and a 0 to 100 confidence score and reason code.

4

Act on the flagged entries

Back in Forms, Entries, bulk-select the undeliverable rows and move them to Trash or Mark as Spam so they stop syncing, and stop the matching addresses from flowing into your CRM or ESP sends.

Or automate it at signup

Skip the export loop entirely by verifying at the point of capture: fire a Gravity Forms webhook or a Zapier, Make, or n8n step on each new submission that calls the Qualisend REST API, so typos and disposable addresses are caught before the entry ever reaches your CRM. Scoped keys, rate limits, and result webhooks let you branch the flow on the verdict returned.

What Qualisend flags on every address

Native connector status

The native Gravity Forms connector is live — connect it in Qualisend under Integrations and clean your list without a single CSV. New contacts are verified automatically, and you can re-verify on a schedule.

What to do with each result

Every address comes back with a verdict and sub-flags. Here's the action that keeps your Gravity Forms list clean without throwing away contacts you can still reach.

deliverableLet the entry sync to your CRM or ESP as normal; the mailbox exists and accepts mail.
deliverable + role flagLet it through but tag or route it, since info@ and support@ inboxes are shared; keep them out of one-to-one sequences.
risky + catch-all flagSync but segment or throttle it; the domain accepts everything, so real deliverability is unproven.
risky + disposable flagSkip the CRM sync and Trash the entry; a throwaway address will not be there when you send.
unknownHold and re-verify later; keep the entry out of your next send until a clean verdict lands.
undeliverableMove the entry to Trash or Mark as Spam and never sync it; fix the typo at the capture point.

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