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BIMI record generator.

Turn your logo and certificate URLs into a valid BIMI record and get a copy-ready TXT record to publish at default._bimi.yourdomain. It builds the record live in your browser using only real BIMI tags. No account, no card.

Almost everyone uses default.

An HTTPS link to your logo as an SVG Tiny Portable/Secure (SVG Tiny PS) file. An empty l= is a valid opt-out.

Optional but required to show the badge in Gmail and Apple Mail: an HTTPS link to your Verified Mark Certificate (VMC) or Common Mark Certificate (CMC), in PEM format.

Your BIMI record
v=BIMI1; l=;

Publish this as a TXT record with the host / name default._bimi.yourdomain.com at your DNS provider. Changes can take up to a day to propagate.

Prerequisite: BIMI only takes effect once your domain enforces DMARC at p=quarantine or p=reject (with pct=100). Publish and enforce DMARC first, then add this record.

Before BIMI will show your logo

BIMI sits on top of authentication - it's the last step, not the first. The guide to what BIMI is covers the full picture, and you'll want your DMARC record at enforcement before this record does anything.

Get DMARC to quarantine or reject first
Providers only display a BIMI logo for domains enforcing DMARC at p=quarantine or p=reject with pct=100.
Prepare an SVG Tiny PS logo (and a VMC for Gmail/Apple)
Convert your logo to the SVG Tiny PS profile and host it over HTTPS. To show the badge in Gmail and Apple Mail, add a Verified Mark Certificate in the a= tag.

Why brands add BIMI

A logo next to your name in the inbox raises recognition and makes spoofs easier to spot - but it's earned, not bought. The chain runs SPF and DKIM, then DMARC to enforcement, then BIMI. Authentication is what unlocks it; from there, deliverability comes down to reputation and sending to a clean, verified list.

BIMI record generator FAQ

BIMI (Brand Indicators for Message Identification) is a DNS TXT record published at <selector>._bimi.yourdomain that points mailbox providers to your brand logo, and optionally to a certificate proving you're entitled to use it. When your domain passes DMARC at enforcement, supporting inboxes (Gmail, Apple Mail, Yahoo, Fastmail) can show that logo next to your messages, which raises recognition and trust.

You don't need one to publish a valid record, but you do need one to actually display the logo in the largest inboxes. Gmail and Apple Mail require a Verified Mark Certificate (VMC), or a Common Mark Certificate (CMC) for logos that aren't registered trademarks, issued by an authorized CA such as DigiCert or Entrust, and referenced in the a= tag. Some providers will show the logo from the l= URL alone, but the badge in Gmail and Apple is gated on that certificate.

A very specific one: SVG Tiny Portable/Secure (SVG Tiny PS), a restricted SVG profile. The logo must be square, include a <title>, use a solid background, and contain no scripts, external references, or animation. A normal SVG export will be rejected - most design tools need a conversion step. Host the file over HTTPS.

It's a single TXT record at default._bimi.yourdomain (the 'default' selector covers almost everyone), with the generated string as its value. Publish it exactly as shown using TXT as the record type, and keep one record per selector. Changes can take up to a day to propagate.

BIMI is a reward for authenticated mail: a provider will only show your logo if it can be confident the message is genuinely from you. That confidence comes from DMARC at p=quarantine or p=reject with pct=100. A BIMI record on a domain still at p=none is valid but won't display anywhere - so get DMARC to enforcement first, then add BIMI.

Authenticated - now send to a clean list

BIMI rewards a trusted domain; verifying your list keeps bounces and spam traps from eroding that trust. Start free with 100 credits, no card required.

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