Keep your Ortto contacts clean and deliverable
Ortto automatically unsubscribes an address the moment it hard-bounces or draws a spam complaint, so it reacts fast to a bad mailbox, but it can't judge an address it has never emailed, and the never-mailed invalids from imports and signup forms are what quietly erode your deliverability. Qualisend closes that gap with a live native connector that cleans your CDP in place: verify every person and write the results straight back as a suppression, an archive, or a tag, with new contacts checked in real time and scheduled re-cleans. A CSV loop and the REST API cover every other case.

Connect Ortto and clean it in place
Connect Ortto with an API key and Qualisend verifies the lists you already have — right inside Ortto, no export. Dead and risky addresses are suppressed or archived for you, every new subscriber is checked in real time, and you can re-verify on a schedule so the list never drifts back to dirty.
Prefer to work by hand, or verify at signup through your own stack? The CSV export → verify → reimport loop below and the REST API are fully supported too.
Connect OrttoWhat Ortto cleans for you
Ortto's native hygiene runs on subscription status and bounce handling. When an address hard-bounces or a recipient marks your email as spam, Ortto automatically unsubscribes that person from future emails to protect your sender reputation, and unsubscribes are honored across every campaign and journey. Ortto also gives you a manual email suppression list you can import into, choosing whether an address is blocked from all emails or from transactional email only. For addresses Ortto has actually mailed, that's reliable automatic hygiene.
What it can't catch
The catch is that every one of those mechanisms is reactive: it needs a send and a bounce to fire. Never-mailed invalids from imports and signup forms, disposable addresses accepted at signup, role addresses, and decayed mailboxes all look healthy until your first campaign hits them, which is exactly when a mailbox provider forms its first impression of your domain. An imported list is the sharpest case: it arrives with its bounce history stripped, so addresses that were already failing on another platform look brand new to Ortto.
Why a clean Ortto list matters
On Ortto the stakes are double, because Ortto bills on your total contact count and it counts every record regardless of status. An unsubscribed or hard-bounced contact keeps costing you until you archive it, so Ortto's own auto-unsubscribe protects your reputation but never your bill. Cleaning and archiving the dead can move you back under a pricing step, and it protects the inbox placement that Gmail and Yahoo's 2024 bulk-sender rules, which police your bounce and complaint rates, judge your domain on.
Prefer CSV or the API? Here's the manual path
The live native connector is the fastest path, verifying and retiring addresses inside your CDP automatically; the manual CSV loop below runs the same four steps and works on any Ortto plan.
Export your people from Ortto
In Ortto, go to CDP > People and build a filter or audience for the list you want to clean, then choose More > Export, pick all data, and export. Ortto emails the CSV to the address on your account.
Verify the file in Qualisend
Upload the CSV to Qualisend bulk cleaning, up to 1,000,000 addresses with duplicates charged once, or paste addresses directly. The free plan's 100 credits, which never expire, cover a first sample.
Read the results
Every address returns deliverable, risky, undeliverable, or unknown with a reason code and sub-flags (catch-all, disposable, role, full mailbox), plus the MX provider and SMTP probe detail as evidence. Download the cleaned CSV.
Suppress and archive the undeliverables in Ortto
Filter your results to undeliverable and import that list into Ortto's email suppression list under CDP, choosing the all-emails status so those addresses are held out of every campaign and journey. Then archive the same people, because Ortto counts bounced and unsubscribed contacts toward your plan until you archive them, and archived records drop off your billable count.
Or automate it at signup
Prefer to keep junk out from the start? Verify at the point of capture with the Qualisend REST API (scoped keys, rate limits, webhooks), or wire a no-code Zapier, Make, or n8n flow so a new Ortto person is checked before it's created, and the native connector already verifies new contacts in real time so typos and disposable addresses never reach a send or your contact count.
What Qualisend flags on every address
- Never-mailed invalid addresses that would hard-bounce on your next campaign and auto-unsubscribe the person in Ortto
- Disposable / throwaway domains built to expire
- Role addresses (info@, support@) that skew engagement-judged journeys
- Catch-all domains, flagged so you can move them to a dedicated audience and throttle your sends
- A 0–100 confidence score and machine-readable reason code for every address
The native Ortto connector is live — connect it in Qualisend under Integrations and clean your list without a single CSV. New contacts are verified automatically, and you can re-verify on a schedule.
What to do with each result
Every address comes back with a verdict and sub-flags. Here's the action that keeps your Ortto list clean without throwing away contacts you can still reach.
deliverableKeep sending as normal.deliverable + role flagKeep for transactional content; exclude from engagement-judged journeys by tagging the person.risky + catch-all flagMove to a dedicated audience and throttle your sends.risky + disposable flagSuppress or archive; the inbox was built to expire.unknownKeep active and re-verify next clean, usually greylisting or rate-limiting rather than a verdict on the mailbox.undeliverableAdd to Ortto's email suppression list and archive the person; don't wait for the bounce to prove it.Related reading
Verify at signup so junk never enters your CDP or inflates your contact count.
How fast a dirty list compounds into a deliverability problem on your domain.
The 2024 bulk-sender bounce and complaint thresholds your Ortto campaigns must clear.
How often to re-clean your Ortto CDP to stay ahead of natural list decay.
The full picture beyond list hygiene, from authentication to engagement.
Ortto verification FAQ
Clean your Ortto list in minutes
Start free with 100 credits that never expire — no card required. Connect, verify, and protect your next campaign.